Hachette’s BATNA is what, exactly? So, I predict that Hachette will blink.
Amazon buyers will still be able to get them through third-party sellers on Amazon’s site. You always need to know yours and it really helps if you know the other party’s. That stands for Best Alternative To A Negotiated Agreement. A long time ago, I read a book that had a very important concept about negotiation. Do you think Amazon is going to give in? I don’t. Amazon is reacting exactly the way we would expect them to. Hachette is doing what they said they were going to do. I really don’t understand why this is such a big mystery to people. Hachette has pretty clearly already got B&N to sign on to the non-discountable agency prices (because B&N would love not to have to compete on price with Amazon). Because Apple needs to keep its nose clean during its appeal. And if you check the ebook prices for the same books in the iBookstore, you will discover that Apple is offering most of them for less. When I did this, every single title I checked fell within the non-discountable price bands in Apple’s illegal proposal from January 2010. Carefully note the paper list price and the ebook price. Let me suggest that you find a few Hachette ebooks which are not available for pre-order on Amazon and then go over and look at the prices on Barnes & Noble’s web site. Last time a publisher tried to impose agency pricing, Amazon removed the “Buy” buttons from their current books.īut maybe that’s not enough evidence for you. Amazon has removed the pre-order buttons on forthcoming Hachette books. So, the legacy publishers are starting to be able to negotiate, one by one, with Amazon for new contracts. He reminds us that the Big 5 publishers complained to Judge Cote about Apple’s extended proscription from agency pricing as part of the final judgment in the anti-trust suit, because they wanted to be able to agency price again as soon as their two-year waiting period was up and didn’t want to have a major retailer around who could still offer e-books at a discount. Most of it is the same argument/counter-argument we’ve been hearing over and over, which I won’t bother to rehash, but Ockham brings up an interesting point. Konrath posted an essay to his blog in which they demolish Stross’s arguments point by point. Joe Konrath and pseudonymous guest blogger William Ockham have a different point of view. Given that he’s published by Orbit, a subsidiary of Hachette, it’s understandable that his point of view is rather similar to Lilith Saintcrow’s: Amazon is a “malignant monopoly” engaging in predatory pricing, bullying Hachette, and so forth. Most notably, Charlie Stross has blogged about it.
So, more people have chimed in on the Amazon/Hachette thing.
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